Meet the New ADBASE

The easiest way to connect with buyers
just got even easier.

We’ve completely redesigned ADBASE and have made more than 65 improvements, many that have been requested by our subscribers.

We’re working hard to make finding potential clients—and building targeted lists full of them—easier than ever!

  • Easier User Interfaces

    ADBASE now features simplified interfaces that make it easier and more efficient to use. You’ll find items grouped together for easier browsing, more ways to view listings and search results, and a new, streamlined subscriber home page. (all the familiar stuff from your MyADBASE page is grouped together on the Database page.) And no more scrolling through mile-long pages!

    Easier Researching
    • Select contacts with the same job function with our new
      Job Position Type option.
    • See what brands a corporation has—and the agencies working
      on the brand are only a click away.
    • Improved map feature easily links to maps from Google, Yahoo, and Bing.

  • Contact Hiring Role

    Now you can see exactly which contacts are Decision Makers, Buyers, or Influencers in the hiring process. This valuable information appears on company and contact pages to help you determine the best prospects for your marketing efforts. You can browse and search ADBASE by these roles and target your lists according to contacts’ hiring power.

  • Better Handpicked Lists

    You’ve asked for lots of changes to Handpicked Lists, and we’ve been listening. They’re now available to everyone and they’re faster to create and edit than
    ever before.

    Quickly build your lists on the fly while browsing the database or using our searching tools, as Handpicked Lists are now powered by AJAX, a performance-improving technology. Plus you can add OR remove list items while browsing and work faster by selecting multiple contacts or companies at a time.

    And now you don’t have to start from scratch when generating Handpicked Lists. Simply copy an existing Custom List, save it as Handpicked and build from there.

    And some other key list building improvements:
    • Refine by Company and Refine by Contact are now combined in a single feature called Refine List—no more hassle switching back and forth.
    • And you get more saved lists details, including: number counts for both companies and contacts, plus the last date you edited and output your list.
    • Create lists that only include those that hire Broadcast Production.

  • Improved Searching

    Now you can find what you’re looking for on ADBASE more efficiently than ever, from quick keyword searching to an improved Advanced Search.

    We’ve enhanced keyword searching to allow you to search across Company, Contact, and Brand information simultaneously. We’ve also added a new search feature right on the new subscriber home page that allows you to search through the entire database.

    • Print the results from your searches with our new Print Listings feature.
    • Generate lists from your search results, too!

  • Updatable Contact Manager

    Do you have your own personal contact database? Now you can synchronize your information with Contact Manager as often as you like. Just import a list with unique identifiers and you’ll be able to update it over and over again. This sophisticated tool lets you take advantage of your own system AND the
    full suite of ADBASE features without time-consuming double work.

    And now you can check for and resolve duplicate entries within your
    Contact Manager, too.

  • And More...

    You’ll find many, many other new improvements throughout our services, including:

    • Improved company and contact detail pages
    • More streamlined weekly change summaries
    • Output private contact notes in an ASCII file or a Callsheet
    • View email responses for each contact within Database and Contact Manager
    • Sort updated companies to the top when refining your lists
    • Attention Reps: Organize Emailer campaigns and opt-outs by Artist

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