Find out what McCann Worldwide buyers are looking for when it comes to your marketing.

You'll get unparalled insight into what it takes to make an impact with art buyers, including:

  • Heather Hall works on the L'Oreal account in packaging/hair
  • Sonia Zobel is responsible for MasterCard and pharmaceutical clients
  • Wini Barron works on the L'Oreal account, but focuses on cosmetics and skin

Interviewer Juliette Wolf-Robin asks the questions you always wanted answers to, including:

  • How do buyers look for talent?
  • What promos really get noticed?
  • Do buyers prefer to work with artists who have reps?
  • What is the internal process for hiring artists?