Industry Interviews

Juliette Wolf-Robin speaks with Sean Mosher-Smith, founder and creative director with New York-based Echo Designlab and The Conspiracy. Recently named one of the 200 best illustrators worldwide by Archive Magazine, Mosher-Smith and Echo Designlab have produced award-winning images, design, advertising and creative and branding campaigns. Mosher-Smith has more than 16 years of experience as a creative director with Virgin/Capitol Records, The Sloan Group and RCA Records.

Angela Kryhul speaks with Rosh Sillars, a Detroit-based photographer, instructor and co-author of the new book: The Linked Photographers’ Guide to Online Marketing and Social Media. Rosh travels the U.S. sharing social media and Internet marketing ideas with photographers and creative professionals.

Angela Kryhul speaks with Danielle Currier and Larry Volk, authors of No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers. Published by Focal Press, this new book is a step-by-step guide for artists who want to develop and express their brands in portfolios and other promotional materials.

Juliette Wolf-Robin speaks with Jennifer Fawcett, Partner, The Number Mill in San Francisco. The Number Mill provides an array of small businesses services – including consultation, bookkeeping and business management – to photographers, artists and agents.

Juliette Wolf-Robin speaks with Brian Paul Clamp, owner and director of CLAMPART, a gallery established in 2000 and located in the heart of New York City’s Chelsea art market. CLAMPART specializes in Modern and Contemporary paintings, prints and photographs. Brian represents several photographers who are well known for their commercial assignment work as well as their fine art, including Jill Greenberg, Stephen Wilkes, Brian Finke and Marc Yankus. Aside from exhibitions at his own gallery space, Brian has curated numerous photography shows at venues throughout the United States, and is the author of 30 publications on American Art.

Juliette Wolf-Robin meets Kate Chase, the San Francisco-based founder of Kate Chase Presents, a unique group that represents artisanal photo retouchers. Her website, www.katechase.com, publishes Artisan magazine, which focuses on interesting elements from the work of these craftspersons. Listen in as Kate describes the benefits and the pitfalls of the photographer-retoucher relationship.

Juliette Wolf-Robin meets Jason Culbertson, the New York-based founder of AgencyScoop.com. Jason calls himself an art director, a strategist, an entrepreneur and an evangelist. He has worked as a creative at top ad agencies, including Atmosphere BBDO and Dentsu NY. Less than a year ago, Jason launched AgencyScoop.com, a social media website exclusively for advertising professionals to connect with peers and showcase their work. The site currently boasts 25,000 users from all over the world.

Debra Weiss is an independent creative consultant in Los Angeles. Hear her views on portfolios and other areas of artist marketing.

Colleen Hedleston Vreeland is an artist agent with Elizabeth Poje & Assocations. Hear how she marketing her artists and get her advice on how to make connections with art buyers.

Jon Hornstein is a marketing consultant for photographers and illustrators and founder of Creative Touchpoint. Hear his views on what works (or doesn’t) in artist marketing to help your budget go further in these tough times.

Norman Maslov reps a small group of creative photographers and is based in San Francisco. This interview gives you some great marketing tips, such as how to get noticed, how often you should be marketing, the number of portfolios you should have and more.