About ZUZ Marketing

ZUZ Marketing specializes in devising and deploying creative Online and Content Marketing solutions to business challenges faced by the creative community.

About

Many artists and their representatives are struggling to develop the right online strategy for their business. They often don't realize that there are several facets to establishing an online presence, and making sure that they are where their customers are. An effective online presence goes far beyond the traditional website and Google advertising. It does not necessarily take a lot of money to maintain an active online presence, but it does take time-a valuable resource many small businesses like yours just don't have. ZUZ is all about creating the right online strategies for your business.

In order to be found online, businesses need to create compelling content, and then turn that content into interaction. Content is a powerful way to drive engagement with your brand by adding value, creating relationships and building confidence. ZUZ is all about providing the right content solutions for your photography or illustration business.

Services

Online Marketing

• Website planning, design, content and ongoing updates
• Blog development, design, content and ongoing updates
• Email marketing-develop campaigns, design and content
• Social media strategy, implementation and maintenance

Content Marketing

• Developing content marketing programs-strategy, communication vehicles, design, content production and distribution
• Writing-Marketing copy, newsletters, articles, whitepapers

Bio

Linda Whitehead is a passionate senior marketing professional with over 25 years of marketing, communications and brand building experience at executive level. With a diverse and well-rounded background in both B2C and B2B marketing, Linda has a proven track record of devising and deploying profitable, measurable marketing strategies and creating effective, inventive solutions to business challenges.

Throughout her career on both agency and client sides, she has frequently commissioned photographers, illustrators and graphic artists. As former VP Marketing at ADBASE, she thoroughly understands the needs of both artists and buyers, and continues to work with ADBASE to provide meaningful content for their clients.

She graduated with an Honours diploma in Fashion Merchandising and also studied Marketing and International Marketing at York University in Toronto. She is a recent Honours graduate of the Canadian Marketing Association's "Advanced Marketing" certificate program so is up to date on all the latest marketing trends and theories.

Check out Linda’s blog at lindawhitehead.ca for her candid thoughts on online and social media marketing, with the occasional rant on parallel parking and informative posts on the benefits of red wine and red shoes! Check out her website at www.zuzmarketing.ca

You can email Linda at linda@zuzmarketing.ca