About Creative Touchpoint

Creative Touchpoint is dedicated to helping professional photographers, reps and stock photo agencies succeed in the marketplace. We offer a variety of marketing services designed to increase revenue and lay the foundation for long-term growth.

We also publish the Photo Marketing Tips newsletter and Web site (http://photo-marketing-tips.com), a free resource for photo professional offering business and marketing best practices, news commentary and helpful lists such as photo book publishers, reps and email campaign services.

Creative Touchpoint works with photographers and other photo professional to help them market themselves and their work more effectively. We help our clients address the fundamentals of sounds marketing practices, and help them develop innovative ways to compete and succeed in the highly competitive world of professional photography.

With a passion for the business of photography and the values of integrity, candor and professionalism, we strive to be a valued business partner with our clients.

Services

Creative Touchpoint offers a variety of services designed to help photographers create and maintain sound marketing practices. Services include:

• Refinement of portfolios and other marketing material
• Clarifying & strengthening brands
• Designing Website to be more effective marketing tools
• Creating marketing plans
• Acquiring new, high-quality leads
• Identifying and addressing secondary markets for assignment, stock & print sales

Bio

Jon Hornstein is the founder of Creative Touchpoint. He's been helping photographers, stock agencies and other rights holders market their work more effectively for over 15 years.

Jon's experience covers most major areas of photography including commercial, editorial, print sales and publishing. Prior to founding Creative Touchpoint Jon was General Manager of Erickson Stock. There he led the company through rapid growth to become one of the leading premium stock photo agencies.

Earlier in his career, Jon was Photo Editor at US News & World Report and at MacWeek Magazine. He studied photography at The San Francisco Art Institute and has taught at The Academy of Art University, Photo Metro Digital Workshops and the Graphic Arts Institute.

Jon is a member of the Portfolio Advisory Board at the Art Institute of California - San Francisco and on the Academic Advisory Board for the Photography Department at San Francisco City College. He's been a featured speaker at numerous photo and digital media events, including Photo Plus Expo, Seybold Conferences and various APA-sponsored panels on the topics of photo marketing and stock photography.