Our Philosophy
Marketing should be simple and affordable. That’s the ADBASE philosophy. In our Affordably Simple Marketing™ series, we break down the most effective marketing techniques, proven to get you results.
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The Elastic
Budget -
Specialization:
Striking a Love/Money Balance -
Segmentation:
Divide and Conquer - Coming soon:Building your Mailing Lists
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Affordably Simple Marketing™
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As an artist, do you spend so much time thinking about marketing that you never get any of it done? Don't let this paralysis affect your success. At ADBASE, we believe marketing that works is marketing that runs - and that anything that gets in the way is a problem.
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Are you getting the type of work you want? Jobs which are both profitable and fulfilling? If not, perhaps you haven't chosen the right specialty. No matter where you are in your career, choosing the right specialization is a difficult but extremely important decision to make; one that will continue to evolve throughout your career.
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Artists are always looking for ways to make their marketing work harder for them. There are a lot of trendy marketing techniques that can improve your effectiveness, but the one that has proven itself time and time again is segmentation. This technique is particularly useful for you as an artist, because you often have different specialties that have uniquely different audiences.
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