Ms. Swanson is frequently sought out by photographers seeking to establish professional relationships and focused marketing efforts to place their personal work in the fine art arena. Ms. Swanson has assisted and inspired many artists to build on the strengths of their work and gain a broader understanding of the fine art, commercial and editorial markets. Ms. Swanson will tailor her consulting services to meet your goals, such as working with photographers to:  | Understand the business of photography, and work together to build your "tool kit" towards participation as an informed professional. | | Maximize your investment in portfolio review events and attending Gallery Expos. | | Identify appropriate exhibition venues and collections for completed bodies of work, and galleries for potential representation. | | Research and prioritize potential creative clients in the advertising and design communities, if appropriate to you and your work. | | Guidance in preparing exceptional self-promotion pieces, targeted by market area. | | Stay creative, recognize the strengths in their work, and build on those strengths. |
To stay current in our industry, and to provide exceptional consulting service, Ms. Swanson attends every major photography event, either as a speaker, portfolio reviewer or juror, as well as gaining continuing education for herself. About Ms. Swanson: MARY VIRGINIA SWANSON is a leader in the fields of marketing and licensing fine art photography. It was during her tenure heading special projects at Magnum Photos that she recognized the opportunities for artists to develop second markets for their work, and in 1991 she founded SWANSTOCK, an innovative agency managing licensing rights for fine art photographers. Now consulting, lecturing and conducting workshops, Swanson is committed to bringing photography and photographers to new markets. She is the author of Marketing Guidebook for Photographers; her website URL is: www.mvswanson.com. Ms. Swanson is a member of the Board of Directors of the Santa Fe Center for Photography and the ASMP Foundation, the Board of Advisors of PhotoAlliance, the Texas Photographic Society and the Center for Photographic Arts, The National Advisory Board of Photolucida and the PLUS Advisory Council (Picture Licensing Universal System).  |
