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The Insight Library

Start Thinking in Motion

Thursday May 12, 2011 by Gail Mooney

I think totally differently when I shoot video. I’m always thinking about the big picture: How will I get into and out of a shot? What’s coming before this shot? What’s coming after? Unfortunately, too many still photographers shoot video like they shoot still images.
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How to Write Outstanding Copy For Your Email Campaign

Tuesday April 05, 2011 by Tom Tumbusch

These days, you can do amazingly creative and inexpensive email campaigns. The only problem is that everyone else is doing them too. So how does yours stand out from the crowd? The important thing to remember is that selling yourself online is less about style than substance.
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Art Buyers Talk About Print Promos That Work

Wednesday March 23, 2011 by Angela Kryhul

I’ve combed through dozens of podcast interviews Juliette Wolf-Robin has conducted with influential art buyers and creatives. In this article, art buyers talk about printed promotions that really grab their attention.
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Art Buyers Talk About Promotion Frequency

Tuesday March 22, 2011 by Angela Kryhul

I’ve combed through dozens of podcast interviews Juliette Wolf-Robin has conducted with influential art buyers and creatives. In this article, art buyers talk about how frequently artists should send promotional material.
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How To Conduct a Successful Cold Call

Thursday March 10, 2011 by Tom Tumbusch

Few people claim to like cold calling, but it’s still considered one of the best ways to get new business–especially in tight economic times. Follow these easy steps to ensure your time on the phone is well spent.
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Friends and Other Strangers: Facebook Strategies For Artists

Thursday February 24, 2011 by Tiffany Meyers

Illustrator Wendy Wahman and photographers Kim Lowe and Tom Hood use Facebook, and other social media, as an integral part of their branding. For these artists, it gives prospects a glimpse of their personalities and keeps their work out in the world. Here’s how they make the social network work for them.
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Art Buyers Talk About Searching For Talent (Part 1)

Tuesday January 04, 2011 by Angela Kryhul

I’ve combed through dozens of podcast interviews Juliette Wolf-Robin has conducted with influential art buyers and creatives. In Part 1 of this article, art buyers talk about searching for talent.
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Top 10 Insight Articles of 2010

Monday January 03, 2011 by Sarah Jezek

To help you get started with your 2011 marketing, here’s a list of the top 10 most popular articles from our blog of 2010, with a few more links to articles that you may have missed.
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