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The Insight Library

When To Get Personal In Your Marketing Plan

Friday July 08, 2011 by Maria Piscopo

You must create a balance of personal and non-personal marketing in order to achieve your 3 Rs: Repetition, Recognition and Response.

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Marketing is the Key to Successful Reinvention

Monday January 10, 2011 by Judy Herrmann

Our industry has undergone dramatic change in recent years. Our business models, distribution channels, even the medium we use are radically different from 10 or even 5 years ago. If we want to earn a living from photography, we have to reinvent ourselves and our businesses.
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Top 10 Insight Articles of 2010

Monday January 03, 2011 by Sarah Jezek

To help you get started with your 2011 marketing, here’s a list of the top 10 most popular articles from our blog of 2010, with a few more links to articles that you may have missed.
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How To Express Your Authentic Voice Everywhere

Tuesday November 30, 2010 by Tom Tumbusch

In my earlier article, How To Find Your Authentic Voice, I explained how to let your true personality show to your advantage in business writing. Now let’s explore the different types of writing that make up a complete marketing strategy, and how to apply your authentic voice to each of them.
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Make People Love You Madly: The No-Fail Framework for Marketing Yourself

Wednesday November 24, 2010 by Colleen Wainwright

It’s not magic that makes some people “attention magnets” and others the kind you want to run from: It’s behavior. Here’s a set of three interlocking behaviors that create a framework anyone can use to guide her actions online (or off!) and become the person everyone looks forward to listening to.
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Stop Making These Portfolio Mistakes

Thursday November 18, 2010 by Ellen Boughn

I recently reviewed portfolios at the Palm Springs Photo Festival (PSPF) / PDN event at PhotoPlus Expo 2010. Here are the most important lessons from those reviews and my years of looking at portfolios.
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How To Find Your Authentic Voice

Tuesday November 16, 2010 by Tom Tumbusch

In a world where creative professionals are often viewed as a commodity, it’s more important than ever to express yourself with an authentic voice that sets your marketing apart from the clutter. But how do you express a public personality that attracts business and reflects the real you? Here’s a step-by-step process for positioning yourself as the best match for your ideal clients.
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ConneCTing: Marketing Boot Camp for the Modern Day Photographer

Saturday November 13, 2010 in New Haven, CT Presented by: ASMP

Hear everything you want to know about marketing but aren't sure who to ask.
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