• FoundFolios: How To Choose Specialties and Keywords

    Monday February 14, 2011 by Angela Kryhul

    Sometimes, creatives and art buyers will come to FoundFolios to find a specific artist, but more often they will search using specialties and keywords. That’s why it’s so important for artists to choose their words carefully when creating or editing their FoundFolios portfolio.

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  • How To Write a Call to Action That Gets Results

    Tuesday February 01, 2011 by Tom Tumbusch

    One of the key parts of any marketing piece is the call to action. Here’s a quick guide to writing a call to action that has the buyer’s next step in mind.

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  • Your Website: Your Essential Marketing Tool

    Tuesday January 18, 2011 by Blake Discher

    I ask photographers if, in their heart of hearts, can they honestly say they’ve done all they can, from a marketing point of view, to help their business. Your website is one of the most important marketing tools you can put out there in today’s connected world. But it has to complement everything else you’re doing in terms of marketing.

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  • Website Dos and Dont's

    Thursday January 13, 2011 by Angela Kryhul

    In this article, first published on the Wonderful Machine blog, Photo Editor Paul Stanek offers great advice for designing a portfolio site including tips on functionality, and graphic and photographic identity.

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  • Top 10 Insight Articles of 2010

    Monday January 03, 2011 by Sarah Jezek

    To help you get started with your 2011 marketing, here’s a list of the top 10 most popular articles from our blog of 2010, with a few more links to articles that you may have missed.

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  • Not All Blog Traffic is the Same

    Thursday December 16, 2010 by Rosh Sillars

    Blog traffic is the golden measure of success for many bloggers. But here are the real questions: Is all blog traffic the same? Are some visitors better than others? How can you tell?

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  • Stop Making These Portfolio Mistakes

    Thursday November 18, 2010 by Ellen Boughn

    I recently reviewed portfolios at the Palm Springs Photo Festival (PSPF) / PDN event at PhotoPlus Expo 2010. Here are the most important lessons from those reviews and my years of looking at portfolios.

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  • Will Tweet For Food

    Friday May 21, 2010 by Tiffany Meyers

    We checked in with four commercial artists who have made Twitter part of their marketing strategies. Two photographers and two illustrators explain what 140 characters can do for the bottom line

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