ADBASE Blog

ADBASE Blog RSS Feed

The Insight Library

How To Build a Presence on the Web (Part 2)

Monday May 30, 2011 by Bryan Mills

In Part 2 of this article, first posted on the Wonderful Machine blog, Bryan Mills explains why artists should promote themselves shamelessly, but politely, on the Web.
Read More >
How To Build a Presence on the Web (Part 1)

Tuesday May 03, 2011 by Bryan Mills

In this article, first posted on the Wonderful Machine blog, Bryan Mills explains why artists should promote themselves shamelessly, but politely, on the Web.
Read More >
A Love Letter to Relevance

Wednesday April 20, 2011 by Melissa Pang

Every artist has that unsettling moment when the competitiveness of the industry dawns on them. "Gah! I'm but one of five thousand jaguars all vying for the same tender antelope!" you wail. The tender antelopes, on the other hand, huddle anxiously in the corner, trying to finish their work as hordes of artists advance, brandishing logo-covered portfolios and increasingly desperate email campaigns.
Read More >
Art Buyers Talk About Promotion Frequency

Tuesday March 22, 2011 by Angela Kryhul

I’ve combed through dozens of podcast interviews Juliette Wolf-Robin has conducted with influential art buyers and creatives. In this article, art buyers talk about how frequently artists should send promotional material.
Read More >
Getting Started With SEO

Monday March 07, 2011 by Maria Luci

In this article, first posted on the Wonderful Machine blog, producer Maria Luci offers simple and easy tips for getting started with SEO.
Read More >
I Link, Therefore I Am: LinkedIn Strategies for Artists

Monday February 28, 2011 by Tiffany Meyers

LinkedIn: It’s Facebook in pinstripes. No bar photos. No “poking.” Just buttoned-up professionalism. And for commercial artists, that can be useful. From jobs to referrals, illustrator Ben Weeks and photographers Jason Lindsey and Lisa Sciascia tell us what they’re getting out of LinkedIn, and what they’re not.
Read More >
Friends and Other Strangers: Facebook Strategies For Artists

Thursday February 24, 2011 by Tiffany Meyers

Illustrator Wendy Wahman and photographers Kim Lowe and Tom Hood use Facebook, and other social media, as an integral part of their branding. For these artists, it gives prospects a glimpse of their personalities and keeps their work out in the world. Here’s how they make the social network work for them.
Read More >
Tweet, Pray, Love: Twitter Strategies For Artists

Monday February 21, 2011 by Tiffany Meyers

We checked in with three tweeters–illustrators Candace Sepulis and Ed Shems and photographer Nick Hall–to find out how Twitter is helping their businesses. The upshot? Those 140-character pronouncements land gigs only indirectly, but Twitter’s ability to increase brand awareness and keep artists on top of industry news is off the charts.
Read More >