Dave Lewis, Fallon

Wednesday, October 07 by Juliette Wolf-Robin, ADBASE

Posted in: Buyer Interviews

Juliette Wolf-Robin speaks with Dave Lewis, Managing Art Buyer at Fallon in Minneapolis. Dave started as a buyer in 2002 at Martin Williams Advertising after working at a photo production studio. Fallon works on accounts like Purina, Travelers, and General Mills. Gain insight on Dave's talent search process, the importance of bids, and the types of promotions that resonate with him.

This interview with Dave covers these topics:

  • How websites can make it easier to search for talent
  • Tips for effectively and successfully bidding on projects
  • How frequently Fallon uses illustration
  • What makes an email promo compelling?
  • Website design that catches his attention