Marketing Planning

It’s time to be proactive and strategic about drumming up new business.

With a little structure, focus and effort you can cook up a healthier business.

Sometimes the simplest of marketing tactics can be the most effective. A simple, yet elegantly designed printed postcard has the power to cut through the clutter.

The commoditization of the commercial photo business: It’s real. It's scary. But it doesn't have to be real scary. Here’s how to cope.

There may be a hundred good reasons why an artist would like to work for European clients… but hoping to make a quick buck shouldn’t be one of them.

It's official! We are definitely in a recession and no one really knows how long it will last. During difficult economic times, companies look for ways to cut their expenses-and where do they typically look first?

Many times I hear the same question when I discuss writing a Marketing Plan, "Should I be a specialist or a generalist?" Most creative professionals believe this is a conflict but it really is not.

We've created a simple template that will help you align your marketing activities with your goals for the year.

Everywhere you look right now, there are reports of economic gloom and doom. Many of you may be wondering: "What is going to happen to my photography or illustration business if the economy keeps getting worse?"

We just completed a survey of 213 illustrators from all over the world on the subject of self-promotion. And I have to say the results are disappointing, but bear out what I've personally experienced as an art director. I would always get three photographer's mailers to one illustrator's and unfortunately the illustrator pieces failed to inspire me as much as the photographer's did.

The smallest freelancer, even with virtually no marketing budget, should still have a marketing plan. Does this sound over-the-top to you? It shouldn't: every company that wants to survive and thrive needs to market to its customers and prospects, and this is even more vital in the commercial art business.

A Promotional Plan covers all types of communication between you and your audience of potential or existing clients. There are four basic components of a promotion plan...

Start this New Year right with a clear vision as to how you are going to meet your business and marketing plan objectives. The time to create your marketing plan for 2008 is…NOW! Don't think about it too long, don't procrastinate, just get it done. Perhaps you already have some good ideas but they're not written down? That's not what we have in mind. If you have never created a marketing plan in the past, we at ADBASE challenge you to make 2008 the year you made it happen! Read on…