Email and Web Marketing

Four commercial artists talk about the personal and professional rewards of blogging, and how it complements their overall marketing strategy.

Getting your personality in front of potential clients isn’t easy. After all, a portfolio only tells part of the story. Los Angeles-based photographer Lou Lesko writes about how behind-the-scenes videos can give potential clients a favorable look at the artist behind the camera.

In this article we'll get into the real nitty-gritty of search. I'll share the four primary aspects of your site you'll need to pay attention to if you want your ranking to rise in the organic (or non-paid) search engine result pages (SERPs).

We have provided a few different articles on Email Testing, Email Marketing and Email Best Practices. Hopefully, since reading these articles, you have had the opportunity to test and assess some of the ideas we suggested and have experienced positive results. We've taken the opportunity to check out many of your email promotions and websites and have some further suggestions that will enhance your email and online marketing success.

In my article last month, I introduced you to some of the basics regarding getting your website up to speed and ready to attract potential buyers. This month I would like to concentrate on SEM (Search Engine Marketing) and SEO (Search Engine Optimization), giving you some practical tips on how you can apply these to your website, in order for you to rank higher in the Search Engines.

In my previous articles, I have strongly emphasized the idea of testing various aspects of your email campaigns to achieve better response rates. I've had my reasons! Testing can improve your results by a significant percentage. You could be getting lots more from your email marketing just by investing a little more time.

To my way of thinking, "web-based marketing" refers to every marketing activity that makes use of the internet in its execution. The most important tool in your web-marketing toolbox is your website. But other tools not to be overlooked are conventionally mailed postcards and intelligently crafted email campaigns. This article will discuss the most basic tool: your website and specifically how (and if) it appears in search engines.

Email marketing is a highly effective and increasingly popular way to reach new clients and maintain relationships with existing ones. It is inexpensive, 100% customizable, fast...and results are completely measurable! Email can also be very easy: with services like ADBASE Emailer, you don't even have to know HTML in order to create powerful promotional emails.

"If you build it, they will come". Those immortal words might be true of baseball fields in Iowa, but they are not true of websites. One of the biggest mistakes a freelancer can make is assuming that people will flock to his/her website just because it is there.

A few years ago, it was easier to get people interested in promotional emails, but now that artists across the globe have embraced it as a low-cost way to market themselves, you have to work harder to get email campaigns to work for you. Creating outstanding promotional materials of any kind requires two key things: evaluating your previous campaigns' successes and willingness to change.