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Most Popular

  • Mar2009

    Smart Marketing in a Recession

    By Linda Whitehead

     

    It's official! We are definitely in a recession and no one really knows how long it will last. During difficult economic times, companies look for ways to cut their expenses-and where do they typically look first?

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  • Mar2009

    How To Talk About Money with Clients

    By Ilise Benun

     

    One of the biggest problems I see as a consultant to creative professionals is the way resistance to talking about money with clients obstructs growth and successful relationships with clients. But here's the reality: whether you are a photographer, an illustrator, a designer or any other creative, you are also a business owner, and you can't do business without dealing with money.

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  • Jul2009

    How to Decide if you Need a Rep

    By Linda Whitehead

     

    Whether you are an established veteran or just starting out in the business, how do you know if your career can benefit from hiring a professional representative? What are some of the benefits and potential drawbacks of having a representative? And if you do make the decision to go for it, what should you be looking for in a representative and what results should you realistically expect?"

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  • Sep2009

    First aid for burnout

    By Tiffany Meyers

     

    Burnout: No one’s really safe from its mighty clutches. The trick is knowing how to pry yourself free. Recently, Insight Contributor Tiffany Meyers caught up with a group of celebrated photographers to see how they keep their creative energy as sky-high as their ambitions.

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  • Sep2009

    Developing New Business

    By Maria Piscopo

     

    Are you interested in finding new clients and keeping the ones you have? In this article you will look more closely at how to find the right clients and the steps to keep them coming back for more.

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  • Nov2009

    How to Expand Your Business With Video

    By Gail Mooney

     

    More still photographers are embracing the art of telling stories with sound and motion. Read Gail Mooney’s advice on how to add video to your skill set.

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  • Dec2009

    The Power of a Postcard

    By Jen Charron

     

    Sometimes the simplest of marketing tactics can be the most effective. A simple, yet elegantly designed printed postcard has the power to cut through the clutter.

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